Digital Marketing Manager

Digital Marketing Manager

London (E1)

£35-50k + Benefits


Overall purpose of the job:

Lead the digital transformation of the marketing function – devise and implement digital marketing strategy and tactics encompassing website, email, social and online advertising as well as all other digital platforms.

Work closely with content, vertical, product and design teams to optimise digitally led campaigns being the lead adviser on best practice, optimization, conversion and marketing automation.


Key responsibilities for this job:

Lead the digital transformation of the marketing function: launching digitally-led initiatives, marketing automation and lead scoring and nurturing

Oversee digitally-led marketing initiatives working closely with marketing, content and design teams and deliver value adding lead generating/brand building activity

Lead the development of lead scoring processes in including content delivery and marketing automation

Own and manage execution and optimisation of the lead scoring model

Website optimisation: ensure KPIs are met including bounce rates, conversion rates, MQL generation and SEO performance and ranking

Plan and execute SEM and PPC campaigns ensuring targets are met

Manage social media platforms, advise on best practice and develop brand engagement and reach

Play a pivotal role in shaping the future of the marketing function

Management and development of digital team

Weekly and monthly KPI reporting to key stakeholders


Knowledge and experience required:

Search Engine Optimisation – advanced experience in managing and executing SEO practices in BtoB

Demonstrable expertise in PPC and other paid advertising campaigns

Social media: developing brand presence and engagement – paid and organic

Indepth expertise in marketing automation – Pardot/Hubsot/Marketo

Experience with building and managing lead scoring models for B2B

Web analytics – Analysis and evaluation

Experience owning and using a CMS is essential (Joomla a bonus)

Data strategy and CRM systems (preferably Salesforce)

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